What is audio branding?

In the same way that visual design agencies diligently create logos, typefaces, photography styles and colour palettes, audio branding agencies create sonic assets. These come together to form a brand’s audio identity. Audio branding can be used to communicate emotionally with audiences and engage users in innovative new ways.


There’s vast and inspiring work happening in audio branding that people often aren’t aware of. This site aims - in a small way - to talk about and champion audio branding as an industry.

It’s written by Fran Board - Head of Planning at The Sound Agency. Her background combines creativity and science: a Graphic Design degree from Kingston University that specialised in creative audio branding concepts, and an MsC in Music, Mind and Brain from Goldsmiths, University of London which researched audio-visual perception. All views expressed here are her own.


Please feel free to get in touch with any feedback, questions, or work for feature: