2018 Winter Olympics to trial an interactive audio experience
Have you ever wanted to turn up the dialogue in a TV drama, or turn off the commentary in a sports game? This winter, audio technology company Fraunhofer are making interactive sound a reality for consumers in South Korea.
MPEG-H audio allows television audio to be personalised in ways never heard before. The technology enables users to change the volume levels of individual audio channels - from a quick 'dialogue boost' to switching languages or fine-tuning specific audio channels.
Samsung and LG have already incorporated the technology into their South Korean televisions, and the 2018 Winter Olympics will see broadcasters putting interactive audio technology to use for the first time.
Fraunhofer technology consultant Stefan Meltzer highlights MPEG-H's practical value. "If you listen to content at the train station or the airport, then you have a lot of environmental noise. In this case, you may like to raise the dialogue and not the overall volume to have a better understanding of what's spoken."
This year saw desktop and mobile ad revenues surpass TV advertising revenue for the first time. If interactive audio is the future of television broadcasting, it may be the future of television advertising too. Its ability to engage users and personalise experience may give advertisers more opportunities to engage with their customers through sound.