The best in audio branding: ISA announce 2018 nominations
The International Sound Awards (formally known as the Audio Branding Awards) are generally regarded as the most important audio branding accolades. The awards are organised by the Audio Branding Academy with the aim of "making the world sound better". This year sees 22 projects nominated over 10 categories - a 46% increase since 2017, which reflects the boom of the audio branding industry.
You can read full case studies and learn more about the awards on the ABA's website.
International Sound Awards 2018 Nominations
There's only one nomination in the Product category this year: Finnair's on-board soundscapes, designed to enhance their aeroplane food.
2 Research and development
Research and development focuses on two major projects: ABC_DJ, which uses an advanced algorithm that turns brand values into music, and the Renault Symbioz, which tackles the problem of the sound of electric cars.
3.1 Soundscapes and ambient sound
This category represents sonic installations in malls, to accompanying beer tasting, for a Philharmonic orchestra, and an immersive experience at the 2018 Winter Olympic games.
3.3 Universal design
One nomination in this category comes not from an audio branding agency but from a university - Dortmund University of Applied Sciences and Arts. This project aimed to create a more accessible and emotional sound experience for the blind and visually impaired.
3.4 Social & Culture
These projects focussed on audio identities for social and cultural institutions: the city of Ghent and the International Arts Festival of Costa Rica.
4.1 Audio Marketing
4.2 Audio Branding
Dehner Audio Branding | sound-4-brands, Germany
Making HDFC Bank sing! | BrandMusiq, India
Bank Cler Audio Branding | Department of Noise, Switzerland
Bring The World to Asecs | Radja, Sweden
Audiobranding Sigikid Toys | Electric Pulse, Germany
Refresh of Simplicity for Good | Sixième Son, France
Renault R.S. Enters the Zone | Sixième Son, France
DATEV Soundpool – Music Fit 2.0 | GROVES Sound Branding, Germany
The Sound of FIA | Publimark, Costa Rica
Mood Stockholm Audio Branding | Lexter, Sweden
Audio Newspaper Experience | FH Dortmund, Germany
We’ve Got Heart – Lego Friends | CORD Worldwide, UK
5 Voice & Audio Dialogue
7 Sound Art
The International Sound Awards 2018 take place on 20th September in Hamburg, Germany, as part of the Reeperbahn Festival.