Money, money, money: Sonos redesign the sound of the Nasdaq stock exchange bell
Speaker company Sonos is making its mark on the stock exchange in more ways than one this week. To accompany its IPO debut, Sonos also revealed a creative collaboration with the Nasdaq Stock Market: a redesigned bell sound for the company.
Twice a day, Nasdaq host a Market Bell Ceremony, where companies can ring the bell to celebrate important corporate milestones. And the sound of this bell had remained unchanged for 18 years. Nasdaq brought Sonos on board to create a more disruptive sound that honours the company's "pursuit of innovation". To achieve this, the Sonos design team featured some high profile names, such as Chris Jenkins - three-time Academy Award-winning sound engineer for the likes of The Last of the Mohicans and Mad Max.
Jenkins and his team wanted to break apart the concept of the bell. His moment of inspiration came when his dog, which was barking outside, caused a Tibetan bowl in his office to start vibrating. They experimented with the sound of these bowls, striking them with everything from cutlery to screwdrivers.
The new sound is comprised of around 100 sounds such as these. To bring the sound back to its financial roots, the composition ends with the sound of a spinning coin. However, its innovative details are slightly lost when combined with the Nasdaq music.
This sound isn't just a one-off: Nasdaq will continue using it on a daily basis. And there's more good news for Sonos, whose shares surged by 32% in its stock market debut after a slow start.