All tagged Finnair

Hear the taste: Finnair create in-flight soundscapes to enhance flavours

Have you noticed that aeroplane food never tastes very good? This may not be the fault of the airline. Many factors affect our sense of taste on flights: Lack of humidity, low air pressure, and 85 decibels of background noise all affect how we experience food and drink. This poses a problem for airlines, who have to modify recipes to include more salt or use more "vibrant flavours". Finnair and digital agency Mirum have come up with a unique audio branding solution.