All tagged brand audio

"Sound design is the new packaging": Audio marketing insights from VoiceCon 2018

Brand voice and audio marketing is all the range. Whilst it's been around for decades through traditional advertising, new consumer technology like smart speakers and digital podcasts have brought it to the forefront of marketing trends. “You have a brand identity. Think about how to create it for an audio-first world,” said Claire Mitchell, director of VaynerSmart.