All tagged brand recognition
With over 35 million passengers per year and expansion into banking and finance, Norwegian is a fast-growing brand with vast customer reach. Audio branding agency Adelphoi Music have worked with Norwegian to create a sonic strategy, aimed at helping customers recognise the brand "whenever and wherever they hear it.”
Imagine the sound of a seatbelt as it fastens. That distinctive cue is one of millions of sounds in our lives that communicates to us and makes processes easier. When it comes to apps, sound is also a core component of functionality and user experience. It can help us understand interactions better and differentiate an app's identity.