All tagged haptics

Visa's sensory assets boost brand perception

Eighteen months ago, Visa became the first major payment brand to introduce multi-sensory branding when it developed sound, haptics and animation to accompany its transactions. Since then, these assets have been rolled out across over 25 countries and 1 million points of sale. Now Visa has released the results of internal research that claim that its sensory assets have increased customer trust, positive perceptions, and recall.