All tagged interactive

Smart sound: Three brands that have created interactive smart speaker apps

“Alexa, tell Whirlpool to start the dishwasher.” That may not be the phrase you imagined saying on a day-to-day basis, but commands like these might soon be the norm. Smart speaker apps are still in their infancy - most help with simple tasks like listening to the radio or checking the weather - but the marketing potential is huge. Some brands have already begun investing in these sonic experiences.

Hear the taste: Finnair create in-flight soundscapes to enhance flavours

Have you noticed that aeroplane food never tastes very good? This may not be the fault of the airline. Many factors affect our sense of taste on flights: Lack of humidity, low air pressure, and 85 decibels of background noise all affect how we experience food and drink. This poses a problem for airlines, who have to modify recipes to include more salt or use more "vibrant flavours". Finnair and digital agency Mirum have come up with a unique audio branding solution.