All tagged music

ABC_DJ: The algorithm that turns brand values into music

Our reactions to music are complex and often personal. So how can a brand accurately choose music that fits its personality and resonates with its audiences? ABC_DJ aims to provide audio branding agencies with sophisticated tools that support their creative processes. Their powerful algorithm, developed over three years, selects brand-relevant music based solely on its audio characteristics rather than manually assigned tags.

The sound of the underground: The audio identity of the London's transport system

Over 150 years ago, the London Underground set a new benchmark for transport communication design. Harry Beck's iconic map and Edward Johnston's were replicated around the world and their core elements remain in London underground’s design today. As companies become more aware of sonic signage and voice, we review the sound of the tube, which carries 1.37 billion travellers every year.