All tagged radio advertising
For the first time in many years, people are looking up from their screens, as visual interfaces start to be replaced with voice. Marketers are calling it "the golden age of audio". New research has shed light on how smart speakers are already changing our listening habits and perceptions of audio advertising.
Sound is just vibration. There is nothing in a sequence of notes themselves that generates powerful reactions, and yet music has the ability to directly influence emotion and action. The notion that commercial sound could influence purchasing decision used to be “pretty much ignored”.