All tagged sonic identity
Our reactions to music are complex and often personal. So how can a brand accurately choose music that fits its personality and resonates with its audiences? ABC_DJ aims to provide audio branding agencies with sophisticated tools that support their creative processes. Their powerful algorithm, developed over three years, selects brand-relevant music based solely on its audio characteristics rather than manually assigned tags.
For the first time in many years, people are looking up from their screens, as visual interfaces start to be replaced with voice. Marketers are calling it "the golden age of audio". New research has shed light on how smart speakers are already changing our listening habits and perceptions of audio advertising.
With over 35 million passengers per year and expansion into banking and finance, Norwegian is a fast-growing brand with vast customer reach. Audio branding agency Adelphoi Music have worked with Norwegian to create a sonic strategy, aimed at helping customers recognise the brand "whenever and wherever they hear it.”
Siemens is encapsulated by its slogan, "Ingenuity for life". For them, the brand is defined by its people and its technology. Audio branding agency why do birds used this as their core inspiration for a new sonic logo and audio strategy for the brand.