All tagged sonic marketing
“Alexa, tell Whirlpool to start the dishwasher.” That may not be the phrase you imagined saying on a day-to-day basis, but commands like these might soon be the norm. Smart speaker apps are still in their infancy - most help with simple tasks like listening to the radio or checking the weather - but the marketing potential is huge. Some brands have already begun investing in these sonic experiences.
When smart speakers like Amazon Echo and Google Home “listen”, their understanding of the sonic environment is usually limited to spoken word. Audio-Analytic has been described as “the Shazzam of noise”. Their sound recognition technology is already helping brands deliver better customer experiences, and now they are envisaging a future where this relates more directly to audio branding.