All tagged sound branding
Speaker company Sonos is making its mark on the stock exchange in more ways than one this week. To accompany its IPO debut, Sonos also revealed a creative collaboration with the Nasdaq Stock Market: a redesigned bell sound for the company. The sound of the Nasdaq bell had remained unchanged for 18 years.
Over the past four years, mass-produced beer sales have stalled as consumers enjoy 'craft' brews or move away from beer altogether. Carlsberg Group responded with a visual rebrand that focussed on the company's Danish roots and history. Now their sonic brand has followed suit: Audio branding agency Sonic Minds have developed a new Carlsberg Group audio identity, which aims to communicate the company's history and unify the brand's sound across products and countries.
For the fourth year, Transform Magazine have selected their 'best use of audio branding' projects. This year's award was won by two agencies: Chut! on vous écoute for their work with Leroy Merlin, and why do birds for the Siemens sonic brand.
Many studies have explored how music affects our perception of visual information. However, few have researched the inverse relationship - whether visual information influences our perception and memory of the music. The results should affect how brands and advertisers pair images and sound.
For the first time in many years, people are looking up from their screens, as visual interfaces start to be replaced with voice. Marketers are calling it "the golden age of audio". New research has shed light on how smart speakers are already changing our listening habits and perceptions of audio advertising.