All tagged sound strategy
Over the past four years, mass-produced beer sales have stalled as consumers enjoy 'craft' brews or move away from beer altogether. Carlsberg Group responded with a visual rebrand that focussed on the company's Danish roots and history. Now their sonic brand has followed suit: Audio branding agency Sonic Minds have developed a new Carlsberg Group audio identity, which aims to communicate the company's history and unify the brand's sound across products and countries.
For the first time in many years, people are looking up from their screens, as visual interfaces start to be replaced with voice. Marketers are calling it "the golden age of audio". New research has shed light on how smart speakers are already changing our listening habits and perceptions of audio advertising.
Siemens is encapsulated by its slogan, "Ingenuity for life". For them, the brand is defined by its people and its technology. Audio branding agency why do birds used this as their core inspiration for a new sonic logo and audio strategy for the brand.